From humble beginnings, the Khong Guan label has developed from a local household name to an international brand, well known for its quality and varieties in cookies and biscuits.
Today, Khong Guan is trusted by generations for its high standards of quality, freshness and value, all in one nutritious package. The older generation remembers with fondness the crispy square biscuits that go so well with a hot morning drink, be it coffee, tea or hot chocolate. Today the young ones pry with excitement the packets of ice gems and fun-shaped biscuits for an enjoyable snack time.
In 1947 two brother-visionaries having a simple desire, and daring to dream big founded the Khong Guan Biscuit Factory in Singapore and subsequently, Khong Guan factories sprouted in Malaysia to give crucial support to the boosting business demand in Asia.
Having been around for a very long time, the Khong Guan company has been constantly growing and evolving to suit consumer needs and tastes, introducing variety that includes biscuits like wafers, crackers, cream-filled sandwich biscuits, biscuits with sprinkled sugar, lightly salted biscuits, biscuits high in fibre and grained filled for the health conscious – so that there would always be something for everyone in the family, enjoyed over the years across generations.